Purpose
- Position Learning Arc as a business enablement hub—not a training library—while maintaining consistency, credibility, and executive trust.
1. Brand Strategy & Ownership:
- Learning Arc positioned as an Enterprise Enablement Hub
- Aligned to transformation programs (SAP S/4HANA / RISE, Salesforce, etc.)
- Single branding owner (Enablement COE / L&D partnership)
- Alignment confirmed with corporate brand standards
- Tone defined: professional, outcome-oriented, role-based
- Location: WalkMe Console → Learning Arc → Settings / Branding
- Organization name correctly displayed
- Primary logo uploaded (approved version)
- Brand color palette applied
- Button and accent colors validated
- Fonts aligned where supported
- Backgrounds neutral and readable
- Accessibility and contrast validated
Control rule: Platform branding is centrally owned and not editable by authors.
3. Landing Page & Catalog Styling
- Catalog title uses business language
- Value-oriented description (outcomes, not features)
- Hero banner approved and on-brand
- Category tiles visually consistent
- Icons/images follow a single visual style
- Navigation labels reviewed for clarity
4. Course-Level Branding Standards
- Course naming convention enforced
- Example: [Role] – [Process] – [Outcome]
- Course descriptions written in outcome language
- Thumbnails follow approved template
- No mixed branding (logos + screenshots)
- Aspect ratios and visual hierarchy consistent
5. Learning Content Styling
- Screenshots clean and current
- Videos follow consistent intro/outro (if used)
- PDFs and job aids use corporate templates
- Language aligned to DAP and AI terminology
6. Governance & Quality Control
- Learning Arc style guide documented
- Author templates provided
- Review and approval process defined
- Periodic branding and taxonomy audit
