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Mobile: What Are Launchers and How Are They Used?

Updated on March 31, 2019 Download PDFDownload as PDF
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Brief Overview

Launchers are a flexible tool with many uses. The most common use for a Launcher is as an engagement point for other campaigns, including ShoutOuts, Walk-Thrus and Surveys.

Unlike ShoutOuts or other campaign types, Launcers do not disappear after you interact with them, meaning you can use them like a button added to your app that launches WalkMe actions.

Other use cases include redirecting a user to a different page, opening the app settings or serving as actionless banners that stay on the screen.

Let’s take a deeper dive into how to build and edit a Launcher.

Here is an example of our new WYSIWYG Launcher template in all of its glory!

WalkMe Mobile Launchers differ from WalkMe Web Launchers in that they are not anchored to a specific element; instead, you can use the WYSIWYG editor to position the Launcher on the screen in the location of your choice.

Use Cases

Launchers’ use cases include the following:

  • Provide a way for end-users to activate campaigns on demand;
  • Create a simple menu by linking to campaigns from a ShoutOut, and starting that ShoutOut from a Launcher;
  • Link to a deeplink inside your app or an external link outside of it.

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