Segmentation is a means of providing unique experiences on your app to different groups of end-users depending on various factors. Using segmentation, you can differentiate and specialize the WalkMe Mobile experience for an app’s end-users, providing unique and tailored experiences to each end-user depending on which audience segment they belong to.
You can use out-of-the-box segments or create complex segments based on system variables, app variables, and end-user behavior relative to indicators (i.e., Goals, User Attributes, element interactions, number of end-user sessions, etc.).
Segmentation in WalkMe Mobile is made possible by WalkMe Mobile’s powerful dedicated engagement engine.
Segmentation use cases include the following:
- Focus a campaign on a chosen audience segment;
- Encourage end-users who haven’t yet updated your app to do so.