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Flow Analytics

Last Updated May 11, 2025
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Applies to:
WalkMe for Customers WalkMe for Employees SAP Premium Desktop WalkMe DAP Canada FedRAMP

Brief Overview

Common business workflows require employees from multiple functions and departments to follow processes that span across multiple applications. In order to make those processes more efficient and effective, organizations need to identify problem areas along that workflow.

Flow Analytics changes how organizations approach digital adoption by focusing on the business issues and outcomes at hand, allowing the ability to analyze and address friction across workflows.

By using Flow Analytics, enterprises can map, analyze, and optimize their business processes across multiple applications and multiple users. You can uncover the entire journey of users, with or without WalkMe content.

Use Cases

  • Sales - Measure and influence sales onboarding, best practices (sales modeling)
  • HR - Measure and influence hiring, onboarding, employee experience processes, reduce time to hire a new candidate
  • Finance - Measure and influence expense management, financial reporting
  • IT - Measure and influence internal support processes

Get to Know & Use

How to create a flow

  1. Navigate to the Flow Analytics page in the console:

    1. US Database:

    2. EU Database:

  2. Click + Create Flow

3. Choose whether you want to create a Funnel or Paths by clicking the Funnel/Paths toggle

    • Funnel: Analyze conversion and drop-off

    • Paths: Discover steps in the user journey

  2. Enter a name and description (optional) in the top left-hand side of the page

  3. Click the plus button + to add your first step

  4. Enter a name for your step in the Untitled Step field

  5. Select a system from the Choose System dropdown

  6. Select an environment from the Environment dropdown

  7. Select one of the following step definition setups:

    1. One-Time Setup: Define a one-time setup specifically for this flow, ideal for flow steps that are not intended for reuse in Insights

      1. Includes data on WalkMe content items or page visits

    2. Events: Select a Tracked Event or Engaged Element from your events list

One-Time Setup

Select Content or Page to decide where the step action will occur:

  • Content: Existing WalkMe content (Launcher, Smart Walk-Thru, etc.)

    • Select the relevant WalkMe Item within the content type category (You can select multiple items as needed)

  • Page: Page URLs visited by users

    • Select URLs from the URL dropdown

Note

To collect page data, which may contain PII (personally identifiable information), you need to ensure that the Collect page view setting is enabled in the WalkMe Insights environment settings.

Events

Click Events to select a Tracked Event or Engaged Element from your events list for this step.

  1. Click the Select element dropdown

  2. Select either a Tracked Event or Engaged Elements

  3. Click Apply

Notes

  • You can only select one Tracked Event at a time for performance reasons. To compare multiple user journey paths, please use Engaged Elements

  • You can only select either a Tracked Event or an Engaged Element, not both

Hover tools

  • See a preview of an element by clicking on the Screenshot icon
  • See detailed information of an Engaged Element or Tracked Event by hovering on the Info icon

  1. If needed, add filters to your step

    1. Click the Filters Plus button +

    2. Select a property from category or WalkMe Content to filter by

    3. Choose a rule to filter by (ex: is equal, is not equal)

    4. Select values

      • (if required) Type the value manually in the Search field and select Specify

Note

To enhance performance, some filter fields are populated with only the last 7 days worth of data. If a customer doesn't see the option they expected they can enter it manually using Specify.

11. Click Apply Step to add it to your funnel/path

  1. Once you add more than one step, you can apply conditions, or constraints according to which data is calculated, you would like between your steps

  2. Click the right arrow to add a conditions between your steps

  3. Click + Add Condition to add multiple conditions

Note

Hover over a condition and click the trash icon to delete a condition.

15. Once you have defined a step, you will see your flow calculate

Tips

  • Data Viewing Options: You can view data for Today, Last 7 days, Last 30 days, Last 60 days, Las, and Last 90 days, or create a custom viewing duration

    • Please note the longer timeframe you select the longer the results will take to be shown

  • Time Spent: Between each step you will see an indication of the time spent
    • Only available for the funnel view

  1. Click Save to save your work

    • If you don't save before existing, a popup screen will appear

Delete/Duplicate steps

How to delete a step

  1. Select the step you'd like to delete

  2. Click the trash icon

How to duplicate a step

  1. Select the step you'd like to duplicate

  2. Click the duplicate icon

Analyze Your Flows

To dive deeper into your events, you can utilize the Analytics Menus. These menu offers different options that can help you identify the most and least successful paths and analyze completion rates and user paths. The options are as follows:

On Funnel View

  • Visualize: This option enables you to view and analyze your data in a deeper, more detailed way

  • Show Data as: You can use this option to select a specific property and view data according to that property

On Paths View

  • Visualize: This option enables you to view and analyze your data in a deeper, more detailed way

  • Split by: This options allows you to split a data by a property in the Paths view

    • Regroup: The options allows you to regroup split data back together

  • Add to filters: After using the Split by function, this option allows you to select a segment in the split and make that segment the be only result shown in the chart

  • Exclude from results: After using the Split by function, this option allows you to select a segment in the split to exclude from the results shown in the chart

  • Number of buckets: This option allows you to choose how many groups you would like to view when using the Split By function (not in the click bar menu, this appears as a dropdown over the event bars)

Visualize

Visualize allows you to gain a deeper understanding of your data by presenting it in an easily digestible format. With Visualize, you can view your data in graph form and apply filters to display only the data you need to see.

  1. Click the bar in the chart area that relates to the step

  2. Select Visualize

  3. A side panel will open

  4. Use the dropdown to view specific data. Here are your options:

    1. Expand by a different property (ex: Location, Device etc..)

    2. Change number of chart items

    3. Click a specific item and deep dive further

Show data as

Show data as enables you to select a particular property and analyze your data based on that property. This means you can analyze your data not just by events, but also by other factors such as "Country" or "Browser". This can be particularly helpful when trying to identify specific issues within an event, rather than analyzing the event as a whole.

Click Apply to see data for the bar you selected, or Apply to All to see for the entire Workflow.

  1. Click the bar in the chart area that relates to the step

  2. Select Show data as

  3. Select the property you would like to show

  4. Click Apply to see data for the bar you selected, or Apply to All to see for the entire Workflow

  5. Now events will be grouped according to a unique count of that property

Example: If you had 10k events from three different countries and you want to display the data by country, the count will show as three

Tips

  • When using Show data as, you no longer will see a drop in data, but the relationships, conditions, and filters that are still present

  • To clear Show data as and go back to events view

    • Click a bar in the chart

    • Click Show data as

    • Click clear

Split by

Split by enables you to segment data based on a property in the Paths view. This allows you to analyze data for each step based on additional factors such as "Country" or "Browser" ., and view the results into under that step.

  1. Select Paths Toggle

  2. Click the bar in the chart area that relates to the step you want to split

  3. Select Split by

  4. Choose which property you would like to split by

To undo a split

  1. Click any split part of the bar

  2. Select Regroup

Add to filters

After using the Split by function, this option allows you to select a segment in the split and make that segment the be only result shown in the chart.

  1. Select Paths Toggle

  2. Click the bar in the chart area that relates to the step you want to add to filters

    • Pre-condition: The bar must already be split by a property

  3. Select Add to filters

To remove the filter, you'll have to clear the filters from the step panel on the left-side of the page.

Exclude from results

After using the Split by function, this option allows you to select a segment in the split to exclude from the results shown in the chart.

  1. Select Paths Toggle

  2. Click the bar in the chart area that relates to the step you want to exclude from results

    • Pre-condition: The bar must already be split by a property

  3. Select Exclude from results

Number of buckets

This option allows you to choose how many groups you would like to view when using the Split By function (not in the click bar menu, this appears as a dropdown over the event bars)

  1. Select Paths Toggle

  2. Click the Number of buckets dropdown

    • Pre-condition: The bar must already be split by a property

  3. Select the number of buckets you would like to see

How We Calculate Funnels

Steps must be completed in order

  • Actions must be completed in the specified order to be counted in the funnel
  • Example: If a user completes Step 2 without having completed Step 1, Step 2 will not be counted
    • Monday: User completes Step 2
    • Tuesday: User completes Step 1
    • Wednesday: User completes Step 3
    • Result: No data would be shown because they don't follow the required order

We don't count actions per session

  • Example: if a user completes the correct sequence in different sessions they are still counted
    • Monday: User completes Step 1
    • Tuesday: User completes Step 2
    • Wednesday: User completes Step 3
    • Result: All steps are counted because they follow the required order

Steps don't have to occur immediately one after another

  • Users can perform other actions between steps as long as the required steps are completed in order
    • Example: If a user completes Step 1 on Monday, performs several unrelated actions, and then completes Step 2 on Tuesday, both steps will be counted
      • Monday: User completes Step 1
      • Tuesday: User does various other actions
      • Wednesday: User completes Step 2
      • Result: Both steps are counted because Step 2 follows Step 1, even with other actions in between

If a user does a step multiple times: we only count the first step that occurs after the previous one

  • Even if a user repeats a step multiple times, only the valid occurrence that follows the previous step will be counted
    • Example: If a user completes Step 1 once and then completes Step 2 six times, only the first occurrence of Step 2 will be counted
      • Monday: User completes Step 1
      • Tuesday: User completes Step 2 six times
      • Result: Only the first occurrence of Step 2 is counted
    • This means that when a Flow Analytics user sets a Duration condition between two steps, such as "Step occurred less than 30 minutes after the previous step" and "Step occurred more than 30 minutes after the previous step," the numbers won't simply add up. This is because a user can trigger the event multiple times and fall into both time categories

Support

Optimize Flow Analytics Performance

Flow Analytics is ideal for understanding specific flows or processes. Rendering speeds may increase when searching across more events.

  • Searching more Time/Systems/Users Steps/Content/Pages/Elements can lead to longer loading times

  • For systems with thousands of users, the request may exceed the 60-second time limit and cause the page to timeout

    • In such cases, we recommend restricting the number of events by adding filters and reducing the number of steps, systems, or the timeframe

Technical Notes

Prerequisites

  • WalkMe must be deployed via Extension or Snippet

  • DeepUI is a prerequisite for using Engaged Elements

    • Engaged Elements must be created in the WalkMe Editor

  • For Cross app tracking, the user ID must be similar when tracking user behavior cross app

  • Must have access to a System to view a flow that contains that System

  • To support Page view tracking, the user needs to have Page view collection or full DXA enabled

Limitations 

  • 10 steps maximum are supported in a funnel (need more? we'd love to hear more use cases to support this requirement.)

  • Maximum 5 conditions between steps

  • Maximum 5 filters per step

  • No session playback of funnels

  • No custom attributes from Engaged Elements

  • No more single session vs multi session

  • Existing Funnels will not be ported over

  • Number of buckets is limited to 10

Flow Analytics support

  • Workstation (Mobile and Desktop) systems aren't supported

  • Session playback isn't supported

  • Mobile web data isn't supported

  • TeachMe, WalkMe Menu, and ActionBot data isn't supported

Insights Classics vs Flow Analytics

Insights Classic Funnels Flow Analytics
Multi-system support Steps Limited to only one system Steps can traverse multiple systems
# of steps 5 10
Conditions between steps Not available Can set conditions for users between steps e.g only care users who completed the previous step within 5 minutes of the last one.
Management Not available, just one long list Can see who created, modified and has access to your flows.
Path support Not available See how users move through multiple paths to get to their destination.
Step filtering Not available Filter a specific step. Only want the users based in USA or who used Chrome. Now you can.
Step data deep dive Not available Now you can dig into a specific step and deep dive into the data to understand what's really happening. (Select an item from the graph and click Visualize)
All system, Engaged Element or content Not available, have to select a specific item Can now see All the engaged elements or content to get a high level view of all your WalkMe content.
Export Not available Quickly export a PNG of the graph so you can tell the WalkMe value story.
Non user tracking Beta Not available Allows the tracking of a non user object through multiple systems e.g a support ticket that moves from service now to Jira to salesforce can now be tracked.
Tracking for all events Not available, tracks unique users rather than all events. This means that if a user triggers an event multiple times in a session, it will only be counted once. Allows tracking for all events and not just for unique users.
Customer defined sessions Session defined by WalkMe (For example, 12 hours maximum or ends after a 30 minute period of inactivity) Customers can define a duration condition to define a session as they wish

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Applies to:
WalkMe for Customers WalkMe for Employees SAP Premium Desktop WalkMe DAP Canada FedRAMP

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