Tracked Events Dashboard

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Brief Overview

The Tracked Events dashboard enables you to discover how users interact with a platform over time and monitor the engagement with data like the top, recently added or specific Tracked Events. On the dashboard you are able to:

• Track users for further analysis and targeting (marketing, product)
• Track feature adoption and engagement over time
• Export a user list based on the defined Tracked Event to integrate with other tools for targeting

Use cases

• Track feature adoption and engagement over time
• Analyze usage and target users (marketing, product, Account management)

Tracked Events Dashboard Breakdown

Tracked Events Filters and Date Range

1. Session Filters
   • You can select a filter to only display Tracked Events that match the sessions.
2. Date Range
   • Select the date range to display Tracked Events that happened during that time period.

Users and Accounts Toggle

This toggle defines the granularity level of the data displayed on the page.

1. By Users View
   • When Users is selected, the metrics (Users Interacted, Interactions per User) are displayed on the user level.
     • To learn more about how a User is being identified, please refer to the Unique Users Settings article.
2. By Accounts View
   • When Accounts is selected, the metrics (Accounts Interacted, Interactions per Account) are displayed on the account level.
     • To learn more about configuring Account-based analytics, please refer to the Account Based Analytics article.

Tracked Events Selector

The selector allows you to control which Tracked Events are displayed on the page, both in the chart and the table.

• In the dropdown, you can select between predefined sets of Tracked Events or a custom selection.
• Last Created is the default view and will display the 5 Tracked Events with the most recent creation time.
• The creation time is absolute and does not take filters into account.

• Custom Selection offers a custom view that can be set manually
• You can select up to 12 Tracked Events

Trend Graph

Many times a tracked event represents a feature. By using this matrix it is possible to tracks user adoption - the number of users who have used the tracked event / feature at least one time, and engagement - the intensity and frequency of a users' usage of a tracked event/feature.

The default view is the Trend Graph. 

• X-axis: Date
• Y-axis: Choice of two options:
  • Interactions (default): The number of Tracked Events interactions for the selected date range
  • Users / Accounts: The number of unique users/accounts (depends on the state of Users/Accounts toggle) who interacted with the TE through the selected date range

Scatter Plot

You can also toggle to view the data presented in a scatter plot.

Tracked Events Summary

The table contains a summary of the Tracked Events that are selected in the Tracked Events Selector, with a row for each Tracked Event, and the following columns:

1. Type
   • Type of Tracked Event
2. Name
   • Tracked Event name
3. Interactions
   • Total number of interactions with the Tracked Event during the selected date range in the sessions that match the applied filter.
4. Interactions Trend
   • Indicates whether the # of interactions at the end of the date range is higher or lower than at the start, and how much.
5. Users Interacted (% of Filtered Users)
   • The number of users who interacted with this TE in the selected date range and the applied filter.
   • In parenthesis: % of Users Interacted out of all users who fall under the applied filter in the selected date range.
6. Avg. Interactions per User
   • Interactions divided by Users Interacted.
7. Sessions
   • The number of sessions (All sessions, regardless of session playback with any interaction with this Tracked Event).
8. Created
   • The creation date of the Tracked Event.
9. Last Modified
   • The date the Tracked Eve Insert nt was last modified.
10. CSV Download
    • You can download the table directly to a CSV file by clicking the Export button above the table.

Limitations

General

• Custom selection is limited to a maximum of 12 Tracked Events.
• The selections made in the dashboard (filter, date range, Users/Accounts toggle, Tracked Events selection, y-axis metric) are reset to their default when the session is over.
• The Tracked Events selection is also reset to default (i.e. “Last Created” view) if a Tracked Event is edited, added or deleted in the Setup page.
• Tracked Events appear in the dashboard in their updated form, meaning:
  • If a Tracked Event was deleted it will no longer appear on the dashboard.
  • If a Tracked Event was renamed, the new name will be displayed.
• If Targeted Data Collection DXA is enabled and a Tracked Event's definition was edited, its data will reset and the collection will restart from zero at this point.
  • Meaning, the Tracked Event will be displayed in the dashboard with zero interactions until this point and with the stats matching the new definition of the event starting from this point.

Metrics Calculation

• “Interactions Trend”:
  (number of interactions in T2 / number of interactions in T1 - 1) * 100  [%]
  Where in the chart (in the tooltip): T2 = the hovered data point, T1 = the previous data point,
  And in the table: T2 = the end of the date range, T1 = the start of the date range

• If the number of interactions in T1 is zero, the Trend value is empty

DXA Targeted Data Collection Level

• If you have DXA Targeted Data Collection level activated, then your screens will differ slightly.
• Due to full data not being collected until Tracked Events are defined, previewing data before a Tracked Event was defined is not possible.

• • No collected sample data will be available to preview
• If Targeted DXA is enabled, an "i" icon next to a Tacked Event name indicates that the Tracked Event was created or modified during the selected date range.
• Learn more about Insights Digital Experience Analytics (DXA) Level
• Learn more about Tracked Events