Insights Digital Experience Analytics (DXA) Level (previously known as UBT)

Updated on July 6, 2020 Download PDFDownload as PDF
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Brief Overview

Insights DXA is a way to analyze your customer’s journey with WalkMe. Available as part of WalkMe Insights data collection levels, this feature is not enabled by default. With Digital Experience Analytics, Insights captures every interaction your users have with HTML elements on your website.

This includes the following:

  • Clicks;
  • Input changes;
  • Form submissions;

Insights will send this information to the WalkMe servers. This allows you to customize your usage of the various Insights tools and dashboards.

Once your WalkMe contact has enabled Digital Experience Analytics (DXA), you will receive unlimited user behavior analytics.

WalkMe Engagement Analytics and Digital Experience Analytics (DXA) data will be accessible in Insights for a period of 1 year.

Important!

User Behavior Tracking (UBT) is now known as Digital Experience Analytics (DXA)

Use Cases

Digital Experience Analytics (DXA) use cases include the following:

  • Explore the behavior of users who are interacting with your website but not with your WalkMe solution;
  • Create a baseline expectation of your users’ behavior prior to deploying your WalkMe solution, and compare this to your users’ behavior after deployment;
  • Identify instances where WalkMe guidance can improve your users’ experience;
  • Analyze the adoption and engagement of users with your website’s features.

What Data Is Collected With Digital Experience Analytics (DXA)?

Digital Experience Analytics (DXA) collects everything that WalkMe Engagement Analytics collects plus the following data:

  • Clicks on elements, including element meta-data (class, ID, properties, text nodes);
  • Input to fields (turned off by default, but can be enabled using censorship settings);
    • Password fields are ALWAYS censored.
  • Custom events (events sent via the Insights API).

Compatible Browsers

Digital Experience Analytics (DXA) operates on the following browsers:

  • Internet Explorer 11 and above;
  • Edge;
  • Chrome;
  • Firefox;
  • Safari.

Starting from version 5.0.14, Digital Experience Analytics (DXA) supports sites that use ShadowDom technology.

Enabling Digital Experience Analytics (DXA)

  1. Open the WalkMe Editor
  2. Go to Settings -> Admin Settings

2. Select the required collection Level

If the following Insights settings are not available to you, contact your WalkMe Account Manager to enable.

For Digital Experience Analytics (DXA)

Select the collection level of Digital Experience Analytics (DXA)


This selection will automatically enable the feature Digital Experience Analytics (DXA) which will deploy wm-plugin-user-behavior.

For Session Playback

Select the collection level of Session Playback AND Digital Experience Analytics


This selection will automatically enable both features “Digital Experience Analytics (DXA)” and the feature “Session Playback” which will deploy wm-plugin-visions-recorder plus wm-plugin-user-behavior.

3. Perform a Settings Publish to the required environment to apply changes.

Notes on Session Limits

    • By default, Sessions Playback mode gets 1K sessions per month when enabling.
    • To set a different session limit (i.e. not the default 1K sessions), you will need to also reach out to the TAM or Services teams to increase the session limit. (Increasing the Session limit can only be done with additional Visions sessions purchase).
    • WalkMe events and Digital Experience Analytics (DXA) modes are covering all sessions (unlimited) by default.

 

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