Engagement Analytics

Brief Overview

WalkMe Engagement Analytics is the default data collection level in WalkMe Insights. It automatically captures data about how users interact with WalkMe content to help you measure adoption and engagement across your implementation.

With Engagement Analytics, WalkMe sends all WalkMe-related events (also called WalkMe Events) to the WalkMe servers. These events serve as the main data source for the Apps pages in Insights.

By default, every WalkMe Insights account includes unlimited Engagement Analytics data. Data from Engagement Analytics and Digital Experience Analytics (DXA) remains accessible in Insights for one year.

Use Cases

Use WalkMe Engagement Analytics to understand how users interact with WalkMe content and identify opportunities to improve adoption.

• Track engagement with Smart Walk-Thrus, Launchers, and ShoutOuts
• See which content drives the most user activity
• Identify where users drop off and refine guidance
• Measure the impact of new deployments or updates

Data Collection

Engagement Analytics gathers event and environment data to help you understand user behavior.

Collected data includes:

• Unique user ID (based on UUID settings in the WalkMe Editor)
• User geolocation
• User agent (browser, device, operating system)
• Page loads
  • You can disable this in Environment settings
  • Page loads are automatically disabled for users who have turned off URL and page title collection
• WalkMe app engagement events (for example, Smart Walk-Thru played, Launcher clicked, Goal completed)
• WalkMe item attributes (engagement type, item ID, initiator type, item status)
• WalkMe general attributes (customer GUID, WalkMe language, environment)
• Page URL and title where engagement occurred
• Window size

Technical Notes

WalkMe Engagement Analytics operates on the following web browsers:

• Internet Explorer 11 and later
• Edge (Windows 10 Pro Version 1703, Edge 40.15063.0.0 and newer)
• Chrome
• Firefox
• Safari