Mobile: Reports Glossary
Last Updated July 2, 2024
Brief Overview
This article contains a list of commonly used reports and their parameters that are available when creating custom reports in the Mobile Console. Learn more about the mobile reports tab here.
Common Mobile Reports
AB Testing Campaigns
Detailing campaign exposure and engagement among pre-determined user groups.
| Parameter Name | Parameter Explanation |
| Campaign ID | The campaign ID |
| Campaign type | The Campaign Type |
| Campaign name | The Campaign Name |
| CTA | The campaign's clicked action (e.g. navigate www.google.com / Never / OK...) |
| Total impressions | Total number of times the campaign was seen |
| Total clicks | Total number of times the campaign was interacted with |
| Unique impressions | Number of impressions sent by unique user IDs |
| Unique clicks | Number of clicks sent by unique user IDs |
| AB Test | Name of the AB Testing Group |
All Tracked Events Reached Count
Counts the number of times a tracked event has been unique/reached (meaning how many times said tracked event has been reached by unique users and how many times total)
| Parameter Name | Parameter Explanation |
| Tracked Events | Goal Id (e.g. user_upload_image) |
| Unique Reached Count | Number of times tracked event was reached by unique user IDs |
| Total Reached Count | Number of times tracked event was reached in total (including multiple counts for a single user ID, if existent) |
All Walk-Thrus Steps Funnel
Detailing users' engagement for all existing SWTs in the app.
| Parameter Name | Parameter Explanation |
| Promotion ID | The campaign ID |
| Promotion Name | The Campaign Name |
| Step index | SWT Step index |
| Step description | SWT step name |
| Users who saw step | Number of users who saw the step |
| Users who interacted with step | Number of users who interacted with the step |
| Step completion ratio | Percentage of interacting users out of the users who saw the step |
| Step success rate | Percentage of users who have clicked the previous step and reached the current one |
| WT funnel ratio | Number of the users who have seen the step in ratio to those who have seen the walk-thru |
App Raw Data (All Events) & App Raw Data (WM Events)
- App Raw Data (All Events): All events sent to server from the in-app activity
- App Raw Data (WM Events): Only WalkMe events sent to server from the in-app activity
| Parameter Name | Parameter Explanation |
| App Key | App Identifier (i.e. App ID Number) |
| UID | Generated WalkMe User ID (anonymous GUID) |
| Promotion_ID | The campaign ID |
| Type | The Event Type (see values in the Event Types and Triggers section of this document) |
| AppVID | The app version |
| DID | Device model id / (e.g. iPhone 8,1) |
| System_Version | Device OS Version |
| Cur_View | Info about the screen shown when the event was sent to the server |
| Prev_View | Info about the screen shown previous to when the event was sent to the server |
| Session_Duration | Session duration at the time when the event was sent to the server |
| Report_Date | Server date when the event was sent to the server |
| Report_Time | Exact server time when the event was sent to the server |
| IP | Network IP when the event was sent to the server |
| Country_Code | Country code for the location from the event was sent to the server (e.g. Israel = IL, England = EN, United States = US). |
| CLK_Type | The campaign's clicked action (e.g. navigate www.google.com / Never / OK...) |
| CTA_ID | The action identifier |
| User_cls |
Deprecated attribute, not used on recent SDK versions. User's Classification id (e.g. 4_3_345) |
| views_cnt |
Deprecated attribute, not used on recent SDK versions. How many views the current user session include (ML data) |
| SDK_Ver | The SDK Version (e.g. 1.0.48) |
| Locale | The device's language (en_us, en_il...) |
| Session_ID | The WalkMe session generated identifier |
| API_Ver | The Server API version |
| MX_Not_Active |
Deprecated attribute, not used on recent SDK versions. Max time (in seconds) the user did not perform any movement (ML data) |
| Path |
Deprecated attribute, not used on recent SDK versions. User's screens journey (ML data) |
| System_Name | The type of the operating system (android / ios) |
| Is_New_User | Is this the user's first session? |
| Is_Push_Enbaled | Did the user allow the app to send notifications |
| Client_Date | Client date when the event was sent to the server |
| Client_Time | Exact client time when the event was sent to the server |
| Place |
Deprecated attribute, not used on recent SDK versions. AT_WORK / AT_HOME (statistically deductible information) |
| Connectivity | Wether the user is using WiFi or Cellular network |
| TZ | User's time zone (e.g. Asia/Jerusalem) |
| User_PDR |
Deprecated attribute, not used on recent SDK versions. User movement (stand still, walk slow etc.) Statistically deductible information |
| SSID |
Deprecated attribute, not used on recent SDK versions. Irreversible SALT hash of Wireless Access Point Name (e.g. Walkme Guest) |
| Gender |
Deprecated attribute, not used on recent SDK versions. User gender (male, female, unknown) |
| Element |
Deprecated attribute, not used on recent SDK versions. What kind of element was clicked (button, view) (only on interaction events, only on buttons or views) |
| Label |
Deprecated attribute, not used on recent SDK versions. Element Label (e.g. Btn) (interaction event) |
| Action_Path |
Deprecated attribute, not used on recent SDK versions. User's action journey (ML data) |
| Tracked_Event_ID |
Zack: Tracked Event operator name (e.g. Push Approved, Network, Session Time) Current KB: Goal Id (e.g. user_upload_image) |
| Tracked_Events |
Deprecated attribute, not used on recent SDK versions. last 20 tracked events been made by the user (ML data) |
| Step_IDX | SWT Step index |
| User_Atts | User Attributes set in session / Tracked Events Attributes in Tracked Events |
| play_count | SWT Step play counter |
| play_reason | SWT Step play reason |
| trigger | Campaign/Goal Trigger type [Happy Moment , Static , App] |
| view_duration | Time in current screen |
| dorien | The device orientation |
| app_user_id | User identifier set by the app via the SDK API (empty if not set) |
| server_time | Same as 'Report_Time' |
| bundle_id | The app bundle id (iOS) |
| is_camera_enabled | Is camera permission enabled by the user for the app |
| is_contacts_enabled | Is contacts permission enabled by the user for the app |
| is_location_enabled | Is location permission enabled by the user for the app |
| clk_reason | Step click invocation reason (e.g. skippable_step / user_clk) |
| prev_step_idx | SWT previous step index |
| app_session_id |
The application session from the point the app session was started. Basically represents the app process id |
| promotion_revision_id | Identifier of the campaign version (every save action in console sets a new revision ID) |
| content_type | Type of campaign |
| installation_id | An ID generated by the SDK per app installation stored in the app's local storage |
| wmsdkorg | The Organization ID as set by the AppConfig file (if exists) |
| triggering_campaign_type | For linked and connected campaigns, the type of the campaign that triggered them |
| triggering_campaign_id | For linked and connected campaigns, the ID of the campaign that triggered them / For trigger API - the API key |
| sub_sequence_id | Carousel slide index |
| prev_sub_sequence_id | Carousel previous slide index |
| mode | the SDK Mode : pm , pm_simulate , pm_preview , player |
| multi_lang | Language name when using multi language feature |
App Users List
Detailing unique users activity and data gathered about the users.
| Parameter Name | Parameter Explanation |
| App User Id | User identifier set by the app via the SDK API (empty if not set) |
| First Login Date in Timeframe | Exact server time upon first login E.g. 2023-07-09 11:09:30.189000 |
| Last Login Date in Timeframe | Exact server time upon last login E.g. 2023-07-09 12:37:49.611000 |
| App Sessions Count | Number of sessions per user |
| Avg Session Duration (min) | Average session duration per user in minutes |
| Total Session Duration (min) | Total time spent in active sessions per user in minutes |
| Device Model | Device Model |
| OS Version | OS Version |
| User Attributes *(if existent) | User Attributes set in session / Tracked Events Attributes in Tracked Events |
App Users Who Tracked Event
Detailing user IDs tracked events completion data.
| Parameter Name | Parameter Explanation |
| Report Time | Exact server time when the event was sent to the server |
| Client Time | Exact client time when the event was sent to the server |
| Tracked Events | Name of tracked event in the console |
| App User Id. | User identifier set by the app via the SDK API (empty if not set) |
Average Time on Screen
Detailing average time per screen.
| Parameter Name | Parameter Explanation |
| Screen Name | Name of captured screen in the console |
| AVG Time On Screen (Sec) | Average time per captured screen in seconds |
Campaign Actions Breakdown
Detailing users' campaign engagement data.
| Parameter Name | Parameter Explanation |
| Campaign ID | The campaign ID |
| Campaign type | The Campaign Type |
| Campaign name | The campaign name in the console |
| CTA | The campaign's clicked action (e.g. navigate www.google.com / Never / OK...) |
| Total impressions | Total number of times the campaign was seen |
| Total clicks | Total number of times the campaign was interacted with |
| Unique impressions | Number of impressions sent by unique user IDs |
| Unique clicks | Number of clicks sent by unique user IDs |
Campaign Actions Breakdown (Raw)
Detailing users' campaign engagement data.
| Parameter Name | Parameter Explanation |
| User ID | Either Generated WalkMe User ID (anonymous GUID) Or App user ID |
| Campaign ID | The campaign ID |
| Campaign Name | The campaign name in the console |
| Campaign Type | The Campaign Type |
| CTA | The campaign's clicked action (e.g. navigate www.google.com / Never / OK...) |
| Client Time | Exact client time when the event was sent to the server |
| UserAttributes | User Attributes set in session / Tracked Events Attributes in Tracked Events |
Campaign Actions Breakdown (User ID)
Detailing users' campaign engagement data.
| Parameter Name | Parameter Explanation |
| User ID | Either Generated WalkMe User ID (anonymous GUID) Or App user ID |
| Campaign ID | The campaign ID |
| Campaign Type | The Campaign Type |
| Campaign Name | The campaign name in the console |
| CTA | The campaign's clicked action (e.g. navigate www.google.com / Never / OK...) |
| Total impressions | Total number of times the campaign was seen |
| Total clicks | Total number of times the campaign was interacted with |
Campaign Actions Breakdown By Date
Detailing users' campaign engagement data sorted chronologically by date.
| Parameter Name | Parameter Explanation |
| Date | Client date for when the event was sent to server |
| Campaign ID | The campaign ID |
| Campaign type | The Campaign Type |
| Campaign name | The Campaign Name |
| CTA | The campaign's clicked action (e.g. navigate www.google.com / Never / OK...) |
| Total impressions | Total number of times the campaign was seen |
| Total clicks | Total number of times the campaign was interacted with |
| Unique impressions | Number of impressions sent by unique user IDs |
| Unique clicks | Number of clicks sent by unique user IDs |
Survey Raw Data Response
Grouped detailing users' survey responses.
| Parameter Name | Parameter Explanation |
| Random User ID | Copies app user ID if existent, if not it's “Default” |
| App User ID | User identifier set by the app via the SDK API (empty if not set) |
| Client Time | Exact client time when the event was sent to the server |
| Report Time | Exact server time when the event was sent to the server |
| User Attributes | User Attributes set in session / Tracked Events Attributes in Tracked Events |
| Question name | Survey Question as set in the console |
Survey Responses
Detailing users' survey responses elaborately.
| Parameter Name | Parameter Explanation |
| Survey ID | Survey campaign ID |
| Survey name | Survey Name as set in the console |
| Question Name | Survey Question as set in the console |
| Question Type | What kind of survey question it is |
| Value | The answer the was sent to server |
| Total Count | Total count per answer |
SWT - CTA Map
Detailing SWTs and their respective steps information.
| Parameter Name | Parameter Explanation |
| Campaign ID | The campaign ID |
| Campaign Name | The Campaign Name |
| Step ID | Unique step identifier |
| Step Name | SWT step name |
| Step Type | SWT Step Type |
| CTA text | SWT CTA Text |
| CTA ID | The action identifier |
Time Elapsed When Campaign Was Seen
Detailing time of impression for a specific campaign per user ID.
| Parameter Name | Parameter Explanation |
| User id | Either Generated WalkMe User ID (anonymous GUID) Or App user ID |
| Client time | Exact client time when the event was sent to the server |
| Campaign name | The campaign name in the console |
| Session time of campaign imp | Session duration upon campaign impression |
Tracked Event Reached After Campaign Actions
Detailing user's conversion rate per tracked event upon campaign actions.
| Parameter Name | Parameter Explanation |
| Date | Client date for when the event was sent to server |
| Unique users who interacted with campaign 'Name' | Number of unique users who interacted with the campaign |
| Users Campaign CTA | Actions made by user for the campaign |
| Unique users (out of the users on column B) who reached tracked event 'Name' | Unique users (out of the users on column B) who reached the chosen tracked event |
| Success Ratio | Percentage of unique users who reached the chosen tracked event out of the unique users who saw the campaign |
Tracked Events Funnel
Detailing tracked events success rate among unique users.
| Parameter Name | Parameter Explanation |
| Date | Client date for when the event was sent to server |
| Unique users who interacted with campaign 'Name' | Number of unique users who interacted with the campaign |
| Unique users (out of the users on column B) who reached tracked event 'Name' | Unique users (out of the users on column B) who reached the chosen tracked event |
| Success Ratio | Percentage of unique users who reached the chosen tracked event out of the unique users who saw the campaign |
Users Converted to New Version
Detailing versions and campaign exposure\engagement time prior and post version update.
| Parameter Name | Parameter Explanation |
| UID | Generated WalkMe User ID (anonymous GUID) |
| Campaign impression time | Server time upon campaign impression |
| CTA | The campaign's clicked action (e.g. navigate www.google.com / Never / OK...) |
| Time of first session with new app | Server time upon first session with the new version |
| Last vid | Version ID in the last session before converting to new version |
| New vid | Version ID in the first session after converting to new version |
Users Onboarding Status
Detailing users' onboarding progress.
| Parameter Name | Parameter Explanation |
| UID | Generated WalkMe User ID (anonymous GUID) |
| Onboarding list campaign name | Onboarding list campaign name as set in the console |
| Total number of onboarding items | Total number of onboarding items (tracked events to reach) |
| Total number of onboarding items completed by the user | Total number of onboarding items completed (tracked events reached) |
| Completion ratio | Percentage of completed OB Items out of total OB items |
Users Per App Version
Counts the number of users per app version per given date.
| Parameter Name | Parameter Explanation |
| Date | Client date for when the event was sent to server |
| Appvid | The app version |
| Users count | Number of users (in this case per app version) |
Users Permissions Status
Counts the number of users which enabled each permission per given date.
| Parameter Name | Parameter Explanation |
| Date | Client date for when the event was sent to server |
| Unique daily users count | Unique users per date |
| Push enabled users count | How many enabled push notifications |
| Location enabled users count | How many enabled location access permissions |
| Camera enabled users count | How many enabled camera access permissions |
| Contacts enabled users count | How many enabled contact access permissions |
Walk-Thru Steps Funnel
Detailing users' engagement per SWT step.
| Parameter Name | Parameter Explanation |
| Promotion ID | The campaign ID |
| Promotion Name | The Campaign Name |
| Step index | SWT Step index |
| Step description | SWT step name |
| Users who saw step | Number of users who saw the step |
| Users who interacted with step | Number of users who interacted with the step |
| Step completion ratio | Percentage of interacting users out of the users who saw the step |
| Step success rate | Percentage of users who have clicked the previous step and reached the current one |
| WT funnel ratio | Number of the users who have seen the step in ratio to those who have seen the walk-thru |
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