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Mobile: What Is The Campaign Trigger API and How Is It Used?

Updated on May 8, 2021 Download PDFDownload as PDF

Brief Overview

In addition to static triggers, Campaigns can be triggered by a unique API call integrated into the app.

The API trigger is useful for activating Campaigns by an action performed in your app, such as a button tap or a screen transition. For example, if there is nothing in the app to key a segment off of, you can set an API trigger to precisely determine the moment when a Campaign will start.

Enabling the API Trigger in the Mobile Console

The API trigger requires setting a key with which the Campaign will use to start, which can be done in the Campaign Wizard’s REVIEW & PUBLISH tab.

Click on the API trigger:


and enter the API key:

How To Integrate API Triggers With Your App


Trigger a campaign without redirect




Trigger a campaign without redirect

[ABBI trigger:@"my-key"];

[ABBI trigger:@"my-key" withDeepLink:@"myapp://deep_link"];

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