Brief Overview

Digital Experience Analytics (DXA) provides visibility into how users interact with your website or application beyond WalkMe content. It captures detailed interaction data—such as clicks, inputs, and form submissions—to help identify friction points, analyze user journeys, and understand behavior before and after WalkMe is deployed.

DXA is part of WalkMe Insights and must be enabled explicitly in your account.

Use Cases

Use Digital Experience Analytics to:

• Analyze how users interact with your application with or without WalkMe guidance
• Establish a baseline of user behavior before deploying WalkMe
• Identify friction points and opportunities where in-app guidance can improve the experience
• Measure adoption and engagement of core site features
• Build funnels and reports based on end-user behavior across the site

DXA is typically used when engagement with WalkMe content alone does not provide sufficient insight into overall user behavior.

Data Collected by DXA

DXA collects all Engagement Analytics data, along with additional website interaction data.

User interaction data

• Clicks on page elements (including element ID, class, properties, and text node metadata)
• Input field interactions (off by default; can be enabled in censorship settings)
• Form submissions

Event and custom data

• Custom events sent via the Insights API
• Tracked Events defined in Insights

Privacy considerations

• Password fields are always censored
• Data collection follows the censorship and privacy settings configured for the system

Data Retention

DXA data is retained for one year according to WalkMe's standard retention policy.

DXA Collection Levels

When DXA is enabled, Targeted DXA is applied by default.

Targeted DXA 

• Collects interaction data only for defined Tracked Events
• Uses sampling (1 out of every 100 events) to support autocomplete suggestions and confirm data availability
• Balances performance, privacy, and insight depth

Full DXA

• Collects all supported user interaction data continuously, without sampling
• Enables retroactive analysis, allowing Tracked Events to return historical data collected since DXA activation

Tracked Events and Data Visibility

When using Targeted DXA, it's important to understand how data appears in Insights:

• If a report includes dates before a Tracked Event was defined, a warning message indicates that full data may not be available
• Tracked Events display an indicator showing the date they were created
• General event filters are not available in Targeted DXA mode
• To collect full interaction data for a specific element, the Tracked Event must be defined first

Privacy and Data Controls

DXA data collection follows the censorship and privacy settings configured for your system.

You can manage:

• Input field collection
• Element censorship
• Data collection scope

Digital Experience Analytics (DXA) Settings

Enable DXA

DXA must be enabled for the system to start collecting data.

Once enabled, you can turn on DXA from the WalkMe Admin Center by configuring the Data Collection Level settings.

Data Collection Level Settings

Technical Notes

Browser support

DXA supports:

• Chrome
• Edge
• Firefox
• Safari

Additional considerations

• Starting from version 5.0.14, DXA supports sites using Shadow DOM technology