SWOT Analysis

Last Updated October 20, 2026

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What is a SWOT? 

A framework to increase awareness of what your Digital Adoption program is doing well, what it can improve, and its position within the larger company. Evaluating this knowledge allows for new ways of progressing and achieving growth while avoiding pitfalls.

Your SWOT for each WalkMe focus may differ - WalkMe DAP, WalkMe Learning Arc, WalkMe's Contextual AI Assistance suite, and Haiku - the stakeholders, risks, and opportunities are often different. The dedicated prompts for each are included in the "Get Started" section below.

A SWOT is on a 2x2 grid:

Strengths

Key advantages & what the  program is doing well

Weaknesses

Key disadvantages & what the program is not doing well

Opportunities

Enterprise & environmental factors which could create favorable conditions 

Threats

Enterprise & environmental factors which could create unfavorable conditions 

Step 1: Identify Stakeholders & Schedule Discussions 

Name a facilitator. The acting WalkMe Program Manager runs the internal brainstorm & takes notes.

Schedule strategically. Consider splitting up the SWOT Into 2-3 separate meetings for different types of stakeholders. Fill out the quadrants separately and combine them at the end. 

  1. Executive Sponsors (Digital transformation strategy, budgeting, corporate agenda)
  2. WalkMe Program Members (Today's business as usual, how well WalkMe is adapting to business flows)
  3. Champion Department Members (Perspective of being a “customer” of your central governing body)

Step 2: Brainstorm!

Document discussion points in the 2x2 quadrants for each meeting and combine them into one grid at the end. 

See Downloadable Templates & Examples at the bottom of this article for an example.

Step 3: Operationalize 

Bring in your WalkMe Success Team to continue the discussion. Make this tool operational by continuing to revisit it on an ongoing basis. 

How to operationalize today

Decide which bullet points you need to prioritize and integrate tasks/goals into your Customer Success Plan.

  • What are you doing right now to celebrate the Strengths? How can you capitalize on them and create a multiplier effect?
  • What are your plans to address the prioritized Weaknesses? Is there any way to leverage your Strengths to overcome your Weaknesses?
  • Which Threats do you have some influence over? What are some mitigation tactics?
  • Which Opportunities are available right now? How can you capitalize on them? 

How to operationalize going forward

Progress Reporting & Change Management 

  • In leadership reporting on how your program is doing, highlight key areas where you've improved on a Weakness, leveraged a Strength to grow, etc.
  • Revisit Threats and Opportunities, as they are highly important to consider as you roll out new governance. 

Get Started

Use these prompt questions as discussion points to talk about your Strengths, Weaknesses, Opportunities, and Threats.

Company Strategy
  • Is your company in a growth or stabilization stage? Have you had any acquisitions, mergers, or other strategic events in the last year, or are planning to this year? 

Historical Data Strategy

  • What were some of your digital strategy initiatives in the last year (can include WalkMe?) 
    • What were the defined financial targets for this company initiative?
    • Was it difficult to find baselines and show clear ROI? 

Company Infrastructure

  • What are examples of how accountability/compliance is promoted and enforced at your organization (with company policies, employee participation, attendance to events, etc)?
  • How does your company manage large-scale change? How does your digital adoption strategy and WalkMe fit in?

Historical Resource Allocation

  • What was your company's process for securing the current internal resources you have dedicated or partially dedicated to WalkMe? (If you don't currently have dedicated resources, think about a recent cross-functional initiative that had to secure headcount) 
    • Was the process streamlined or difficult? 
    • What formal documentation did you need to go through? 
    • Who approved the additional headcount? 
    • Where did the budgeting come from? 

Current WalkMe Strategy

  • Which WalkMe solutions are currently active in your organization — core DAP, Learning Arc, Contextual AI, Haiku? Are they being run and evaluated as one program, or managed separately? (See the dedicated prompts below for each.)
  • Who pays for WalkMe (licensing and implementation costs)? Is there any cost-sharing among departments? 
    • Does your WalkMe program have a steering committee? Who is apart of it? 
    • If there's cost sharing - is there representation from all parties involved? 
    • If you don't have a steering committee - Has there been another recent cross-functional initiative where you did have a steering committee? How did that go? 
  • How do you currently prioritize WalkMe projects? (If you don't currently have a CoE or prioritization framework, think about how your Dev/Product team prioritizes roadmap items, how L&D prioritizes collateral requests, etc)
    • What criteria do you consider when you prioritize? 
    • Is your prioritization subjective or objective? Is it quantified? 

WalkMe Learning Arc

    • Is Learning Arc reinforcing training in the flow of work? Where does your program sit today, and is that a Strength or a Weakness?
    • Who owns content creation and maintenance for Learning Arc? Is it your DAP resource and have they been trained as a content author? Is this covered by existing DAP resources, or is it a resourcing gap (Weakness) your CoE needs to plan for?
    • If you're transitioning content from SAP Enable Now, are you using Learning Arc's built-in transition tooling? (Opportunity to reduce migration effort)
    • Are you tracking learner engagement and content performance through Learning Arc's analytics? Unmeasured adoption is common, know your KPIs for success.

WalkMe AI (Contextual AI Assistance)

    • Have you activated WalkMe's Contextual AI Suite (Pinned, Proactive, and On-Demand AI)? 
    • Who owns the AI toggle and governance settings on the Admin Center's Security page? Unclear ownership here is a common Weakness.
    • Are you monitoring AI adoption and consumption through the AI Center and AI Adoption Dashboards, so usage and cost stay visible to stakeholders? 

Haiku

    • Are frontline teams outside your core DAP group already using Haiku to self-document workflows? This can shrink your content backlog — a Strength — but only if it's visible to your CoE.
    • Is Haiku adoption happening inside your governance model, or informally outside it? Unmanaged, decentralized documentation can become a Threat to content quality and consistency.
    • Could Haiku fill a gap identified in your Weaknesses quadrant — for example, teams that have been asking for lightweight documentation support your core DAP resources can't scale to cover?

Download Templates & Tools

SWOT Worksheet & Example

Use this worksheet to fill out a SWOT for your company. Refer to the second page of the document for a filled-in example.

Download here.

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