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Segmentation and Auto Play are two different ways to control how and when WalkMe content appears for your users. They're often confused because both involve conditions and rules, but they serve different purposes.
Segmentation controls who can see your WalkMe content and where. Use it to make a launcher, Smart Walk-Thru, or other item visible only to specific users, user types, or pages. For example, you can show a Smart Walk-Thru only to new users, only on a specific page, or only at a certain time.

Auto Play controls when a Smart Walk-Thru plays automatically, without any action from the user. You define rules that determine where and when the Smart Walk-Thru launches, and how often it's shown.
