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SmartTips or launchers appear in play mode in the editor but don't appear in the live environment after publishing.
Check that any segmentation rules on your launchers or SmartTips evaluate as true for the page where you want them to appear.

For SmartTip sets, check the SmartTip Set Settings for any additional rules that control which page the SmartTips appear on.

If the element your launcher or SmartTip is connected to isn't visible on page load, or if the page takes a long time to load, WalkMe may stop searching for it before it appears.
To fix this:

This keeps WalkMe searching for the element even after it's been found once.