Brief Overview

Engagement Analytics is WalkMe's default analytics layer for measuring how users interact with WalkMe content. It collects engagement data related to WalkMe items—such as Smart Walk-Thrus, ShoutOuts, and Launchers—without tracking full on-page user behavior.

Engagement Analytics helps you understand adoption, usage, and completion of WalkMe content while maintaining a lightweight data footprint.

Use Cases

Use Engagement Analytics to:

• Measure usage and completion of Smart Walk-Thrus
• Understand how users interact with ShoutOuts, Launchers, and other WalkMe items
• Monitor adoption of in-app guidance and onboarding flows
• Identify content that is underused or abandoned
• Track engagement trends over time without enabling full session tracking

Engagement Analytics is sufficient for many reporting and adoption use cases where detailed page-level behavior is not required.

Data Collected by Engagement Analytics

Engagement Analytics collects data related to WalkMe content and the context in which it is displayed.

User and environment data

• User identifier (as defined by your WalkMe configuration)
• System and environment
• Language
• Browser and operating system

Page and context data

• Page URL where the WalkMe content appeared
• Timestamp of the interaction

WalkMe engagement events

• Smart Walk-Thru starts, steps, and completions
• ShoutOut views and interactions
• Launcher clicks
• Other WalkMe item interactions supported by the platform

Data Retention

Engagement Analytics data is retained for one year according to WalkMe's standard retention policy. By default, WalkMe Insights accounts include unlimited Engagement Analytics data.

Privacy and Data Controls

Engagement Analytics is designed to collect only data related to WalkMe content interactions.

You can further control data collection using WalkMe's analytics and privacy settings, including event-level configuration and data suppression rules.

WalkMe Events Settings

Engagement Analytics vs Digital Experience Analytics (DXA)

Engagement Analytics focuses on WalkMe content engagement only.

Digital Experience Analytics (DXA) provides additional insight into:

• Page-level user behavior
• Clicks, inputs, and navigation outside of WalkMe content
• Full user journeys and funnels

DXA is optional and can be enabled separately when deeper behavioral analysis is required.

Digital Experience Analytics (DXA)

Technical Notes

Browser support

Engagement Analytics supports:

• Chrome
• Edge
• Firefox
• Safari

General considerations

• Engagement Analytics is enabled by default
• No additional setup is required to start collecting engagement data