Welcome to WalkMe support

Please login in order to continue:

Work flows better with WalkMe
Work flows better with WalkMe.

Rich Text Editor and BBcode

Last Updated April 30, 2024

Brief Overview

The Rich Text Editor allows you to design the text inside a balloon or ShoutOut. Add emphasis, personalization, color customization, images, videos, hyperlinks, and more!

The Rich Text Editor has been replaced by a WYSIWYG Editor for ShoutOuts in the new version of the WalkMe Editor. Learn about the WYSIWYG Editor for ShoutOuts.

After creating your WalkMe deployable, return to the Options Menu to make desired changes to the appearance and behavior of that individual item. Click on the item (Step or ShoutOut) to edit it and the Rich Text Editor is found in the Interaction tab of that specific deployables settings menu.


  • When Enter is pressed in the Rich Text Editor, div tags are automatically added to the BBcode. To avoid redundant div tags from being added and potentially overriding CSS, use the BBCode edit screen in order to write the text, instead of typing inside the preview box (the Rich Text Editor of a ShoutOut / Smart Walk-Thru balloon's Options Menu).
  • When marking text in a balloon and linking it to other content or external links in a  Smart Walk-Thru, the text becomes a trigger for the balloon and shows in the map as one. If styling is added to the linked text, it may distort the name of the trigger, showing some of the styling tags as well. We recommend keeping the styling tags outside the trigger tags ([trg]), with the trigger tags as close as possible to the actual visible text.

Use Cases

Some examples of what the Rich Text Editor can be used for include:

  • Add a promotional video to a ShoutOut to promote a new product;
  • Design a balloon as an error message;
  • Welcome a returning user to your site by name;
  • Give users the options to start other Smart Walk-Thrus directly in text on the balloon;
  • Edit Advanced Templates from the Design Gallery.


To make universal changes to text color, font, and design in balloons, open the Customize Balloon tab from the Admin Bar.

How It Works

The Rich Text Editor makes it easy to apply BBCode to change things like font size, color, style and add hyperlinks, video, images or dynamic text. Using the tools in the RTE will apply this BBCode. You can also enter Source view to write in BBCode on your own or open the CSS console for more editing options.

Rich text Editor Layout

The Rich Text Editor is divided into 4 sections:

1. The balloon title and description fields on the left
2. The balloon preview on the right

  • There are two modes for previewing the balloon:
    • Visual - This is default option. Will visualize any BBCode text in the balloon. Custom CSS is taken into consideration.
    • Source - Use this option in order to see what is going on behind the scenes

3. The Rich Text Editor customization features at the top
4. CSS Customization console. Edit advanced templates and make then your own! Select an element in the Preview to find the relevant line in the CS

Customization Options

Below is a list of customization options:

To use the font customization formats, highlight desired text and click the associated icon.

  • Bold
  • Italic
  • Underline
  • Font Color
  • Font Size
  • Text Alignment


  • Dynamic Text
  • Link to WalkMe Items
    • Adds a link that launches a WalkMe item (Walk-Thru/Smart Walk-Thru/Resource/Survey) when clicked. When the end-user clicks on the WalkMe content that you linked out to, the original content that they were previously interacting with will close.
  • Image
    • Enter image URL (images must be hosted online before they can be inserted). Images that WalkMe uses for customers are stored in Amazon S3 servers;
    • Image width and height is adjusted to the Balloon's or ShoutOut's size automatically, keeping the original image's aspect ratio;
    • You can adjust the image's width and height if needed by double-clicking on the image to edit;
    • You can remove the image by clicking on the trashcan icon next to the image URL, or by deleting it using backspace or delete while editing the text in the text editor.
  • Link
    • Enter URL
  • Video
    • Supported hosting services include YouTube, Vimeo, Wistia, Ustream, and Vidyard links.
    • Enter video URL into the corresponding video platform. Videos can be played from any platform as long as they are in MP4 format using an iFrame (see BBCode in table below). Enter Width and Height if needed.
  • iFrame
Please note:

Emojis are not supported


The buttons in the Rich Text Editor make it easy for you to format text. When you highlight text, WalkMe applies the BBCode to the text. If you would like to view the BBCode inserted using the Rich Text Editor, check out Source view.

If you would like to add BBCode yourself instead of using the WalkMe features, you can find examples of BBCode below in the table below.

Feature BBCode
Bold text [b]text[/b]
Italic text [i]text[/i]
Underline text [u]text[/u]
Font color [color=#hex_color]text[/color]
Font size [size=size_in_px]text[/size]
Insert image [img]img_URL[/img]
With width and height: [img=widthxheight]img_URL[/img], for example: [img=40x24]img_URL[/img]
Insert link open in current tab: [url=URL_address target="_self"]text[/url]
open in new tab: [url=URL_address target="_blank"]text[/url]
Insert video


*To ensure a video autostarts, add autoplay="1" to the opening bracket BBCode: [youtube height="" width="" autoplay="1"]XXXXX[/youtube]






With width and height (YouTube example): [youtube width=”width”, height=”height”]youtube_video_id[/youtube]

or [iframe][/iframe]

Align Text Left [div style="text-align:left"]text[/div]
Align Text Center [div style="text-align:center"]text[/div]

Following are examples of BBCode that can be used in Source view but do not have an icon for automatic generation.

Feature BBCode
Align Text in the center [div style="text-align:center"]text[/div]
Strike through [s]text[/s]
Tables [table]{rows}[/table]
Table rows [tr]{cells}[/tr]
Table content cells Heading cell: [th]{content}[/th]
Content cell: [td]{content}[/td]
Link to email [][/url]
Purpose Code Example Other comments
Redirect to a SWT,
Redirect to a Resource,
Redirect to a Survey
 [swt=xxxxx]Click here[/swt]
[resource=xxxxx]Click here[/resource]
[survey=xxxxx]Click here[/survey]
[swt=67485]Click here[/swt]

swt=xxxxx should be used only for non-SWT apps

In order to connect SWT to another one, trg should be used and then a "Connect to SWT" step should be added under that trigger (see below)

Redirect from SWT to a step/SWT [trg=xxxxx]Click here[/trg] [trg=1]Click here[/trg] Trigger number should be unique
Add Dynamic Text









Using jQuery with attributes

You can now utilize jQuery selectors with attributes as part of the BBcode. For example: [jquery] div[role="central-textlogo"] [/jquery]


From the Rich Text Editor you will be able to make local changes to the Balloon or ShoutOut. All CSS entered on the local level gets transferred to the Global CSS tab and can be visible from there as well. Local CSS will override any CSS that is on the global level. Read more about the Design Gallery.

Try it Out

Identify a ShoutOut or step balloon on your implementation to customize. Try adding font style, dynamic text, linking to a Smart Walk-Thru, and adding an image or video.

Tip Tuesday Videos

BBCode Basics: Tips & Tricks

How to Customize Buttons with BBcode

How to Animate Buttons Using CSS

Open FAQ mini menu Before getting to a Support page

Mini Menus for Engagement

Custom CSS Buttons

To see more Tip Tuesday videos on WalkMe World click here.

Was this article helpful?

Thanks for your feedback!

Be part of something bigger.

Engage with peers, ask questions, share ideas

Ask the Community