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A ShoutOut isn't playing on the page where it's expected to appear.
Several factors can prevent a ShoutOut from appearing. Work through the checks below to find the cause.
Check whether the Auto Play frequency is set to Once or Once a day. If you've already encountered the ShoutOut during testing, try a different browser or clear your cache and cookies to see it again.
Check whether any Cancel Auto Play once the user clicks options are turned on. If one is, the ShoutOut stops playing once that button is clicked. Clear your cache and cookies to see it again.

Check whether segmentation has been applied to the ShoutOut. If the applied segment tags aren't true when the ShoutOut should play, it won't appear.
Check the following:
If your site behaves like a single-page application (SPA) — meaning pages don't refresh when navigating — your editor account needs to be configured to handle SPA transitions.
Reach out to your Customer Success Manager or WalkMe Support if you think this applies to your site.
Auto Play rules are checked on page load by default. Check the following:
The ShoutOut may not be playing because the element it's connected to isn't present on screen at page load. Try the following workaround: