WalkMe Insights is WalkMe's all-in-one analytics platform, providing core analytics for all WalkMe items and general user behavior in your product. With its built-in features, including Funnels and Session Playback, Insights gives you the following benefits and more:
The Insights Reports page is your home base for reviewing, exporting, and subscribing to your Insights common and custom reports. If you subscribe to a report, a scheduled email will be sent to a recipient list of your choosing.
Use Cases
Digital Experience Analytics (DXA) is a data collection level that can be enabled in Insights. With DXA, Insights captures every interaction your users have with HTML elements on your website.
This includes the following:
Insights will send this information to the WalkMe servers. This allows you to customize your usage of the various Insights tools and dashboards.
Session Playback is a level of data Collection that can be enabled in Insights. With Session Playback enabled, Insights captures everything occurring in the Document Object Model (DOM), saves copies of all assets, and sends this information to the WalkMe servers. This allows you to view accurate re-creations of user sessions, both those that occurred in the past, and those that are occurring in real-time.
Once Session Playback has been enabled for your account, you will receive 1,000 session Session Playbacks by default. Sessions collected over the playback limit will still be available for event-reporting and analytics, just not for Session Playback. You can reach out to your WalkMe contact to purchase additional sessions.
Since WalkMe Insights collects data that might include sensitive information, WalkMe has taken extensive measures to filter the data collected and to then transfer, store and access the recorded sessions using enterprise-level security methods, including but not limited to the following points:
Maintaining Privacy:
WalkMe Insights collects meaningful data on how your end-users interact with your
software, but the potential of this information is wasted if it's only available to a handful of people. WalkMe's Integration Center allows all of your teams to use WalkMe to make data-driven decisions that improve your business outcomes.
Data from Insights is pushed into a report based on your exact specifications. Then, using a simple wizard, you can map this data directly into fields in your system.
Using the Data Integration Center, data from WalkMe Insights is accessible in Salesforce and can be used in workflows, reports, and activities. This data is synced every 24 hours at 8:00 am UTC.
How does it work?
Using the Salesforce integration, you can push WalkMe Insights data into Salesforce objects to enhance your understanding of end-user behavior.
During the setup process, you'll choose the Salesforce object to push the data into and which data you want to be pushed into Salesforce according to an Insights custom report.
If a match is found between the custom report's unique identifier (usually email or GUI) and the Salesforce object's unique identifier (usually email), then you can push the data found in the insights report to this object.
Authentication Method
We use the Salesforce OAuth 2.0 authorization method to obtain a token (that we store) for the end-user. This access can be revoked at any time by the Salesforce Admin or within the system by disconnecting the account.
Requirements
Using the Data Integration Center, data from WalkMe Insights can be pushed into Gainsight and can be used in workflows, reports, and activities. This data is synced every 24 hours at 8:00 am UTC.
How does it work?
Gainsight integration is based on Salesforce integration. Using the Salesforce integration, you can push Insights data into Salesforce objects that Gainsight can then use to enhance your understanding of end-user behavior.
During the setup process, you'll choose the Salesforce object to push the data into and which data you want to be pushed into Salesforce according to an Insights custom report.
If a match is found between the custom report's unique identifier (usually email or GUI) and the Salesforce object's unique identifier (usually email), then you can push the data found in the insights report to this object.
We use the Salesforce OAuth 2.0 authorization method to obtain a token (that we store) for the end-user. This access can be revoked at any time by the Salesforce Admin or within the system by disconnecting the account.
More information regarding WalkMe's Gainsight integration can be found in this Support article.
IDP Integration can be used to validate end-users identity, enrich content segmentation capabilities, and expand on user behavior monitoring. Providing one reliable and secure User ID across any system without the need of defining the unique user ID for each system with different variables.
IDP Integration is currently supported on Okta and G-Suite systems.
End-User Flow:
The Outgoing Integration to S3 will allow you to export Insights reports to an Amazon Simple Cloud Storage (S3) bucket, on a scheduled basis. Which can then be used to connect Data Warehouse or BI tools, to further analyze systems as well as to increase the visibility of WalkMe engagement with other people within the organization.
Before creating the integration make sure the following is available:
You can set up most BI tools or DataWarehouse connector to retrieve the file according to the Path defined, as long as these can integrate with the S3 bucket.
S3 Incoming Integration can connect any third-party software, on top of S3, to WalkMe. The integration pulls attributes and populates data into WalkMe to use data from external systems in WalkMe for analytics and content segmentation.
Use Cases
Target WalkMe content based on CRM attributes:
Target WalkMe content based on Customer Support / Success (such as ServiceNow, Zendesk) attributes:
Webhooks (AKA callbacks) allow you to build WalkMe directly into your workflows by triggering 3rd party APIs and/or adding WalkMe Event data into your analytics platform.
API integrations are done at regular intervals because they are often resource-intensive and capped by 3rd party tools. While this may be fine for updating large data sets, time-sensitive data may be delayed and even outdated by the time it's delivered.
Webhooks deliver real-time WalkMe Event information to your system of choice, triggered by the event itself. This means you receive information with no delay, so your teams can take immediate action informed by time-sensitive information.
Webhooks securely transfer data using server-to-server calls, with no development work required. WalkMe webhooks support any HTTP calls in GET or POST methods. The payload must be in JSON.
Use Cases
More information on how to configure Webhooks can be found in our Support article.